APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Aviation and Aerospace
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    Editor's Pick (1 - 4 of 8)
    left
    Data Analytics : Driving Actionable Business Improvement

    Rich Richardson, VP & CIO, Spirit Aero Systems

    The Inflight Connectivity Conundrum

    Chris Moore, EVP & CIO, Sun Country Airlines

    Aerospace Innovations

    Kevin Larson, CIO, AAR CORP

    Moving toward an Information Age Air Force

    Lt. Gen. Bill Bender, CIO, United States Air Force

    IT Strategy: This Time, It's Personal

    Ian Law, CIO, San Francisco International Airport

    Untapped Potential of Engineers: Constraining the Productivity of Companies

    V. Balaji, CIO, Tata Technologies Ltd.

    Seamless Technology from Ground to Air

    Ken Green, CIO, NetJets

    Social Media for Brand Management and Engagement

    Belson Coutinho ,

    right

    SMAC (Social Mobile Analytics Cloud): The new IT architectural transformation

    N. Jayantha Prabhu, CTO, Essar group

    Tweet
    content-image

    N. Jayantha Prabhu, CTO, Essar group

    To achieve sustainable competitive advantage, providing a superior customer experience and at the same time be cost conscious, companies have transformed themselves to become very ‘agile’ (very dynamic to change), ‘context aware’ (about the industry, customers analysis), ‘connected’ (with customers, trading partners, suppliers) and more importantly ‘insight enabled’ (from internal and external data from social media and other data sources) leading to a very focused strategy on SMAC – Social Mobile Analytics and Cloud.

    Every once in fifteen years or so , the IT industry has undergone a dramatic transformation and witnessed new innovations in the way IT services are delivered to the customers or clients or to the end users in general. There was the mainframe era, and then came along the mini-computing era, personal computer or client server era, the “Web era” and now as we believe we are experiencing the fifth wave of IT revolution. The recent IT trend or so to say, IT architecture, encloses social, mobile, analytics, and cloud technologies-collectively known as SAMC. It wasn’t surprising for some companies to find ubiquitous rapid adoption of "smart" mobile devices by both consumers and employees. This was coupled with the increase in bringing your own device (BYOD) in the work environment which was placing significant challenges to meet a broader set of requirements. As more and more smartphones, tablets and other devices find their way into the hands of employees, the demand to use them at work will intensify. This trend will only accelerate in the

    years to come, and more and more enterprises are adopting a formal ‘Bring Your Own Device’ (BYOD) policy. In few diversified scenarios, it was also important to have a very effective collaborative tool and social engagement platform to make that connect happen which should also lead for higher productivity and faster decision making abilities.

    There is no doubt today that SMAC is an inevitable natural force that has to be embraced quickly. Hence various initiatives should be taken by IT teams of few enterprises to embrace this important change. Some of the important initiatives include, Enterprise Mobility, Collaboration with Social Media, HR - Success factor on cloud deployment, Live Chat, VOIP Video, Conference Solution on every device – Video on the go, Mass SMS/ Mass Mail solutions, Lync 2013, Exchange 2013, Wi-Fi Solution, Board Book, Contract Labor Management, GIS Mapping, Digital book library, F&F Settlement Process, Vehicle Tracking dashboard, HR Dashboard, Mobile App for leave processing etc., all pointers taking them closer towards enabling effective SMAC environment. Considering Enterprise Scenario, Security also played a major role and had an important say in the overall SMAC strategy. Based on it, should deploy security mechanism that includes Next Generation Firewall, Secured Wi-Fi Connection through ISE, Web Content and Email Spam Security Solution, Virtualization, Databox, E Print Solution, Two factor authentication, SBC – Secured Session Border Controller, Secured VOIP and collaboration and SSL VPN Solution for remote users etc. This created a perfect environment to make SMAC a “Reality” in an effective and secured way.

    SMAC must not be working in silos. It means they need to be related and collaborated to each other in such way that one gets enhanced business value out of it. Required services and tool should be available within a single window and a click. It should be guaranteed that this is available on the mobile as well so that users need not be carrying traditional devices to make use of this easy-to-use service. There are some fantastic examples to note here. Features like Poll and forums, in true way gives employees democratic freedom. It can help management to take many crucial decisions such as working 5 days a week at non-plant offices. By taking online voting, senior management realize the real voice of ground level employees and make changes in the policies with lot of ease through true and real time data.

    Success Factor deployment on Cloud can bring much needed integrity and scalability for various HR processes. The rising presence and reach of the internet, coupled with the prolific growth of smartphones, tablets and related technologies, has provided consumers with unmatched access to information on the go, thereby helping them make informed decisions. Hence there is no doubt that SMAC is bringing a major transformation in industry standards, as well as it is enhancing the future for IT Enterprises. 

    tag

    HR

    VOIP

    Firewall

    enterprise mobility

    Customer Experience

    GIS

    spam

    Weekly Brief

    loading
    25 Most Promising Aviation & Aerospace Solution Providers
    ON THE DECK

    Aviation and Aerospace 2016

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Artificial Intelligence - Myths And Truths

    Artificial Intelligence - Myths And Truths

    Geraldo Pereira Junior, Chief Information Officer, Ypê
    Sustainable Future through Innovative Technology Solutions

    Sustainable Future through Innovative Technology Solutions

    Faisal Parvez, Director, BT Business CIO
    The Future Relies on Augmented AI

    The Future Relies on Augmented AI

    Laurent Fresnel, CIO, The Star Entertainment Group
    Digitalization with the use of digital technologies/Improving business through digital technologies

    Digitalization with the use of digital technologies/Improving business through digital technologies

    Wilbertus Darmadi, CIO, Toyota Astra Motor
    How Marco's Pizza Leaned On Technology To Succeed Amid The Pandemic By Quickly Pivoting To Contact-Free Delivery And Curbside Carryout

    How Marco's Pizza Leaned On Technology To Succeed Amid The Pandemic By Quickly Pivoting To Contact-Free Delivery And Curbside Carryout

    Rick Stanbridge, VP & Chief Information Officer, Marco’s Pizza
    Bunnings  Diy Digital Transformation

    Bunnings Diy Digital Transformation

    Leah Balter, Chief Information Officer, Bunnings
    For a Smarter City: Trust the Data, Ignore the Hype

    For a Smarter City: Trust the Data, Ignore the Hype

    Brad Dunkle, Deputy CIO, City of Charlotte
    Smart Community Innovation for the Post Pandemic

    Smart Community Innovation for the Post Pandemic

    Harry Meier, Deputy Cio for Innovation, Department of Innovation and Technology, City of Mesa
    Loading...
    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://aviation-and-aerospace.apacciooutlook.com/ciospeaks/smac-social-mobile-analytics-cloud-the-new-it-architectural-transformation-nwid-1603.html